VISHWAS ANAND
Content Marketing Masterclass: Power of Digital Storytelling
LEARN FROM A MULTI-AWARD-WINNING THOUGHT LEADERSHIP MARKETING EXPERT HOW TO BUILD A CUMULATIVE STORYTELLING ADVANTAGE
“An expert in both content and thought leadership, Vishwas Anand sees corporate narratives and executive decisions as intertwined, with the former amplifying companies’ goals and the latter paving the way to bring them to fruition.” -- THE HOLMES REPORT
Student Testimonials
"There are courses on Udemy and there are Masterclasses of this calibre. Simply brilliant! Storytelling in thought leadership is such a beautiful topic. And the speaker is world-class too." -- Tony Simmons
"This course is an eye-opener on the impact thought leadership can have on our professional lives and how powerful storytelling can make a strong impact. I really liked the storytelling sweet spot of Reliable Reputation, Creative Wisdom and Empowered Experience." -- Vishal A.
What You Will Learn
Content Dissonance: Content dissonance occurs when storytellers lose the plot with inadequate tension to distinguish winners from losers.
Content Maturity: Content maturity has evolved over the last decade from ad hoc content creation to being able to achieve a “return on innovation”.
Content Strategy: Five pillars help differentiate digital storytelling at scale with a consistent, repeatable model.
Content Personalization: Individualized stories connect the dots through a guided path to purchase along the customer’s journey.
Content Metrics: The right metrics would benchmark storytelling excellence to raise the digital publishing game and measure content performance.
Content Future: The future of content is to create stories that recognize untapped ideas and set the future agenda to create shareholder value.
ONE-OF-A-KIND MASTERCLASS ON THE CRITICAL IMPORTANCE OF DIGITAL STORYTELLING
Description
Digital has put storytelling into everyone's hands and there are hundreds of thousands of "storytellers" on social media platforms. However, hundreds of thousands of such stories are seldom seen, heard, or shared.
Individuals and brands that only focus on digital publishing miss the storytelling sweet spot by a mile. This results in low credibility, shallow insights, or even inauthentic experiences. Sounds familiar?
Content marketing sorely needs a robust foundation like no other. Vishwas Anand has coined the philosophy of "contentworthiness" in a post-truth digital world. What creditworthiness has built over time, contentworthiness can destroy in no time!
The secret lies in embracing the power of differentiated storytelling for thought leadership.
Content marketing must cut through the noise and evolve into thought leadership to make the best voices heard, seen, and shared. A cumulative storytelling advantage with painstaking consistency will help you understand what works and what doesn't with practice, persistence, and a keen sense of learning.
In this one-of-a-kind Masterclass, you will learn from a multi-award-winning thought leadership marketing leader how to create stories that shape and reshape your thinking, recognize untapped ideas, and take them to market for a true return on innovation.
Vishwas Anand has been at the forefront of content marketing. He is rated among “The Greatest Marketing Influencers" by The World Federation of Marketing Professionals, JAPAC's Top 13 Content Moguls by CMS Asia 2019, “Global CMO Leadership Award” by Enterprise IT World, among the “Most Influential Content Marketing Professionals" by the World Marketing Congress, Brand Leadership recipient by CMO Asia, and an awardee of IMPACT Digital Power 100, LinkedIn Content 50, Oracle FAST 100 among others.
Vishwas is a jury member for the DMA Asia ECHO and Asia Pacific Stevie Awards. He has guest lectured at IIMs and a panel speaker at conferences: Oracle CMO Roundtable, World Marketing Congress, DMA Asia Annual Conference, TOUG, BrightTALK among others.
Vishwas is an IDG Influencer and has published white papers and articles for leading publications: Tech Republic, Tech in Asia, Finextra, Banking Frontiers, Retailer Magazine, Thrive Global among others.
Dive in and discover the true potential of storytelling in thought leadership to positively influence stakeholder perception and increase brand value.
